White & Sons
Panel Beaters
Frans White has run White & Sons in Montagu for more than 20 years: panel beating, engine repairs, vintage builds and the parts nobody else can find. Locals knew him. The people driving through the Klein Karoo with a dent or a dead engine didn't, because when they searched, Google had nothing to show them.
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The Challenge
If you run a workshop in a small tourism town, you know it works differently. Many of the people who need a panel beater in Montagu are passing through, and they search on a phone, standing next to the car. White & Sons had two decades of work behind it and a loyal local following, but no proper website, no spot on Google Maps and no way for a stranger to check the work before phoning. Every new customer needed someone to vouch for the workshop first, and that's a slow way to grow.
What I Built
I built Frans a website and got the workshop onto Google Maps, so a traveller who searches for panel beaters near me in Montagu finds a real workshop with real cars in it.
- A home page written for the search people make: panel beaters in Montagu
- Services set out the way customers ask for them: panel beating, engine repairs and vintage builds, parts sourcing and insurance-approved quotes
- Photos of his own workshop and his own restorations, with the workshop's numbers next to them (31 cars restored last year, 738+ parts sourced)
- A Google Maps listing set up alongside the site, so the map and the website point at each other
- FAQ and blog pages, with Get In Touch one tap away on every page
What Changed
Page one on Google
Search Google for “panel beaters montagu” and White & Sons is on the first page (checked 8 October 2026)
First on ChatGPT
Ask ChatGPT for “panel beaters montagu” and White & Sons comes up first, as the one to contact first (8 October 2026)
Found by travellers
In Frans's words, people travelling through the area could find the business online when they needed something
Work he'd have missed
He says it opened new business, including lots of small jobs he would probably have lost before
On Google Maps
The workshop now shows on the map next to its website, where the near-me searches land
Project Gallery
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